It turns out, this applies to shopping as well! When buyers for boutique chain stores select the items that their stores will offer to customers, the number one priority is to pick items that a lot of people will buy. That's their job. But it doesn't exactly work in your favour when you are looking for a unique gift.

On the other hand, the owners of the dozens of shops in Elora base their business on matching unique items to discriminating customers. Art, antiques, designer clothing...look for the "interesting and unusual" in Elora.

Mill Street West, more shops than will fit into the picture!